Who am I?

Personal Details

Professional Profile

A passionate Marketing Communications Professional with a multifaceted background as Photographer, Art Director, and Marketing Communications Manager. “I’ve held positions on both the buying and the selling side as well as on the creative and producing side, so I know the “enemy” for sure, regardless of which side of the table I’m seated.”

“I’ve been working with some of the biggest companies within their respective business areas on longtime branding projects as well as shorter communication campaigns. So I do have the utmost respect for the message recipients, whether they might be an engineer within the IT-business, a municipal purchasing manager, or a stressed parent in the supermarket searching for today’s supper”. “With experience from both internal and external communication, I’m a firm believer that a strong brand is built from the inside and that all employees are carriers of the message – all of the time.”

  • Name: Jens Ekberg
  • Born: July 13 1969
  • Address: Råbyvägen 32 c
  • Zip Code: 224 57
  • City: Lund
  • Country: Sweden
  • Phone: +46 709 963600
  • E-mail: jens.ekberg@pixit.net
 

My Professional Background

Work Experience

2023 February - Ongoing

Höganäs AB, Höganäs, Sweden

Global Marketing & Communications Manager

Responsible for the Global Marketing Communication for Höganäs metal powders. Based at the head quarters in Höganäs in Sweden working closely with the product management and the local sales and marketing offices worldwide to help them reach our customers.

Producer and editor for Höganäs internal TV-channel H-news.

Responsible for Trade Shows and Seminars.

Reporting to Director of Global Marketing and Communications.

2019 February - 2023 January

Metso Outotec Trelleborg, Sweden

Global Marketing Manager, Chute lining & Loading and Hauling solutions

Responsible for the Global Marketing of all lining solutions (rubber, poly-cer, poly-met & steel) within the mining business area. Working closely with the product management in Sweden, Finland and Australia, the HQ in Helsinki, and the local marketing area offices worldwide to reach a rich and differentiated plethora of customers, from small quarries to huge mining plants.

Responsible for a successful launch of the Metso Truck Body at the Bauma tradeshow in Munich 2019 and follow-up campaigns afterwards. The Truck Body was launched in a somewhat new manner to Metso. I had full responsibility for the Keynote presentations and the Keynote speakers’ preparation. By having the presenters very well-rehearsed relying on them being carries of the communication instead of their presentations. The launch was very well received, and we did Keynotes, Press conferences and TV interviews, all based on the same concept. We even won product of the year in one of the major mining magazines.I wrote press releases and case stories, drew storyboards and wrote scripts for the filming and did both DTP and Video-editing myself.

I was also an integral part of the global customer journey team. A team where different Marcom-people from the organisation gathered to improve Metso’s communication to existing and presumptuous customers and society stakeholders.

After the merger between Metso and Outotec, I took for a few months on the role of Creative Manager and helped out in the establishment of an internal creative agency called “Content Studio” before returning to my role as Global Marketing Manager.

Reporting to Director, Sales Development

2017 February - 2018 July

Diakrit LTD.Bangkok, Thailand

Nordic Marketing and Communications Leader

Responsible for Marketing & Communications within Diakrit’s biggest market – the Nordic Countries with Sweden, where the company originates from being the most significant market. With headquarters based in Bangkok, Diakrit supplies the real-estate industry with 2D & 3D floor plan services, professional photo services, high-end 3D visualisations, Virtual Reality and much more. For me coming to Diakrit was going “full circle” whereas I’m somewhat was back to working with imaging and visualisation but in combination with my wast experience in marketing and communications.

Reporting to Head of Communications

2012 April - 2016 May

Läckeby Water Group/Purac ABLund, Sweden

Marketing & Communications Manager

Responsible for all marketing and communication activities, both internal and external. The creator of two new visual identities for two of the companies within the group; Purac AB and Purac Puregas AB. Responsible for external contacts such as the press, advertising and web agencies, printing companies and other external vendors. Responsible for advertising, photography, exhibitions, graphic guidelines, web and the organiser of the Swedish King Carl XVI Gustav visit to our production facilities.

Reporting to the Managing Director and Sales Director

2010 January - 2012 April

ELDAN RECYCLING A/S FAABORG, DENMARK/ MALMOE, SWEDEN

Marketing Manager/Art Director

Manager of a brand new marketing department, including the revision of the company’s visual identity. Initiator, Art Director and Photographer of a new and very well received Eldan customer magazine with in-depth articles from customers worldwide. 

Responsible for all photography, video shoots and all graphic communication such as case stories, advertising, exhibition booth design, Youtube presence and website. 

Accountable for introducing 3D-rendered movies to visually display the interior of the machines while up and running. 

Reporting to Managing Director

2004 January - 2010 January

Pix It Productions AB Lund, Sweden

Art Director/Photographer/Owner

Full-time freelance in my own company ”Pix It Productions” with major contracts for among others:

Beijer Electronics: Responsible for the new visual identity, re-design of marketing material, brochures, datasheets, case stories, advertisements, and exhibition booths, responsible for all photography and the construction of a new image database, new server structure and a new naming convention.
Unilever: Packaging design, design of marketing material, responsible for the change of Unilever-logo on all Knorr products, responsible for the new server structure and new naming convention.
Tetra Pak: Photography, Graphic design and Multimedia production.
Home Entertainment: Catalogue design.
Studentlitteratur: Book design.
Shorter assignments included:

  • The University Hospital MAS in Malmö
  • Roth Scandinavia
  • JMS Media System
  • Doro Phones
  • Svensk Fastighetsförmedling (Swedish real estate broker)

2000 January - 2004 January

Axis Communications AB Lund, Sweden

Art Director

Overall responsibility for Axis’ visual identity and award-winning branding, marketing material, and all photography. Also responsible for contacts with external vendors such as photographers, print houses and advertising agencies. Initiator behind the change of printing workflow, switching from QuarkXPress to InDesign and implementing an automated, ICC-profile controlled PDF-workflow for print files and the accompanying server structure and naming convention. Responsible for graphic communication in Axis exhibition stands.

Reporting to Marketing Director

My Education

Education

2016 October - 2016 October

Wenell Management AB
Malmö, Sweden

Applied Project Management

Applied project management is a concentrated basic course that gives you a holistic view of project work. The focus is your role as the project manager, with an emphasis on simple, practical tools you can use in your work. The entire project workflow is discussed, with particular emphasis on the preparation phase.

2016 April - 2016 June

IHM Business School
Malmö, Sweden

Digital Marketing

A five day, high paced and in-depth course on how to use all the new tools for taking marketing activities online and how to measure them.

2015 April - 2015 June

Hyper Island
Copenhagen, Denmark

Digital Strategy

An intensive ten-week learning journey for working professionals who aspire to sharpen their strategic mind with a focus on how to apply it to digital channels.

2001 September - 2002 May

Bergh's School of Communication
Stockholm, Sweden

Graphic Design and Illustration

An advanced continuation course for already active Art Directors. Very useful and with a lot of interaction and feedback from your (also actively working) fellow students.

1992 august - 1996 May

Lund University
Lund, Sweden

University Studies

20p Informatics

40p Economic History

50p Media and Communication Studies

1996 January - 1996 May

MacMeckarna
Malmö, Sweden

Master of Multimedia

An in-depth course in Multimedia production with all it’s possibilities. Web, Games, Interactive presentations, 3D etc.

1995 January - 1995 April

MacMeckarna
Malmö, Sweden

Digital Photography

An in-depth course for photographers in all the new possibilities within digital imaging technology. A lot of Photoshop and scanning and printing tools. A very useful education, I don’t think I’ve ever learned so much in such a short timeframe.

What others say

References

  • Fredrik Bergman

    DIAKRIT INTERNATIONAL LTD.

    Jens came to DIAKRIT with great energy. High knowledge in marketing and communication.
    Jens understood what our different departments needed and was always very helpful and creative. Brainstormed and gave fantastic ideas to the local offices, with positive energy.
    Also at a personal level Jens is a great golf player and Padeltennis player!
    I wish Jens all the best in new ventures and really recommend him as a team player.

    Fredrik Bergman
    President & CEO, DIAKRIT International Ltd. Bangkok, Thailand

  • Dick Karlsson

    DIAKRIT INTERNATIONAL LTD

    “Itʼs been great having someone as experienced as Jens in our in-house marketing team. With his previous experience of working in bigger marketing teams, he was able to bring many good ideas to the table about how to work more efficiently and scale our operations. Jens is a very good team player, always positive, easy to work with and someone youʼd go to bounce an idea off! I would highly recommend hiring him.”

    Dick Karlsson
    Co-Founder/Chief Sales and Marketing Officer at DIAKRIT International Ltd

  • Zahar Sia

    DIAKRIT INTERNATIONAL LTD

    Jens is an excellent team player who demonstrates an interest in and understanding of others. Thanks to his broad background and many skillsets he’s great at producing new ideas, approaches and insights! On top of that he’s always solutionoriented and good at recognizing opportunities for improvement. It was a great pleasure working with him as he’s such a positive and easy-going guy. Needless to say I wish him all the best in his future endeavors and would highly recommend him!

    Zahar Sia, Head of Content & Communication

  • Håkan Nylander

    DIAKRIT INTERNATIONAL LTD

    Jens has a deep understanding of Marketing Communications as well as a good technical understanding. He is always striving for delivering consistent and high-quality material. Jens is a strong storyteller, a fast mover and a real team player. His structured approach was evident is his drive as an ambassador for working with templates in a growing organization; not to make things more complicated but to keep deliveries consistent and buying the organization time for more strategic tasks. As a person I have found Jens to be positive, energetic and not afraid of trying new things.

    Håkan Nylander, Senior Operations Executive

  • Henrik Nielsen

    DIAKRIT INTERNATIONAL LTD

    I have had the honor to work with Jens in the past year and it has been a delight. Jens has a possitive attitude and thinking outside the box and go the extra mile to get the materials to stand out. At a personal level Jens is an incredibly happy and nice person to work with and have a great sense of humor. I hope to get the opportunity to work with Jens again in the future.

    Henrik Nielsen, Customer Account Specialist

  • Jonas Lindholm

    DIAKRIT INTERNATIONAL LTD

    I had the pleasure to work with Jens at DIAKIRT International in Bangkok. Jens has an impressing wide competence within marketing communication and image management. His background that includes both operative work as photographer, image manager and marketing manager gives him a deep understanding of all aspects in marketing and communication. Jens has a strong analytic skill and is a great communicator, strongly recommended for positions within marketing communication.

    Jonas Lindholm, Senior Manager/Consultant,

  • Jan Molin

    Purac Puregas AB

    I had the privilege to work with Jens when changing the image of Purac Puregas. It was an enjoyable process with an impressive outcome. I was very pleased and want to give Jens my very best recommendations.

    Jan Molin, CEO, Purac Puregas AB

  • Ulrika Lindgren

    Eldan Recycling A/S

    I had the opportunity to work with Jens during his time as Art Director at Eldan Recycling. Our work together included remaking the graphical profile (drastically) including launching a new website, a customer magazine and a new look at exhibitions. It was a pleasure working closely with Jens, who is a true team player with an exceptional eye for graphical design.

    Ulrika Lindgren, International Marketing Coordinator Eldan Recycling A/S

  • Stefan Alfredsson

    Beijer Electronics AB

    We hired Jens as a consultant for one year. He quickly got up to speed and also helped us to develop the look-n-feel of our marketing material. He knows his software tools and has a good designer eye which results in professionally looking material.

    Stefan Alfredsson, Product Marketing Manager, Beijer Electronics AB

  • Per Björkdahl

    Axis Communications AB

    I had the pleasure working with Jens during a few hectic years when Axis established a brand new market segment in digital CCTV. Jens was always open and creative, bringing forward suggestions that later proved really making a difference in the extremely cluttered space of marketing.
    I would definitely recommend Jens for finding a design that makes a difference.

    Per Björkdahl, Director Business Development at Axis Communications AB

  • Lotta Sjöberg

    Axis Communications AB

    Jens is a very passionate and creative person, and very dedicated to his work. He has a very high ambition level and always wants to deliver the best possible result. Jens has a high level of integrity. He’s also a fun, generous and inspiring person to be around. I hope to get the opportunity to work with Jens again in the future.

    Lotta Sjöberg, Project Marketing Manager at Axis Communications

  • Elizabeth Anderberg

    Alfa Laval AB

    I had the pleasure of working with Jens during three years at Axis Communications, where he was an Art Director. Jens is a very professional problem solver who always delivers top notch quality on time. His creativity and sense of aestetics give all his work an air of freshness and beauty. Jens is a good listener and lifts the team with his sense of humor – he is a true team builder!

    Elizabeth Anderberg, Manager Group Internal Communications at Alfa Laval AB

  • Colin Turner

    Ericsson AB

    I worked closely with Jens creating marketing copy during his time as Art Director at Axis Communications AB. Jens’ has an intuitive flair for creating alluring graphic designs and a sincere passion for his work. His drive, inspiration, enthusiasm and energy can only be described as contagious. I can warmly recommend Jens as a creative AD for any future employer – and personally look forward to working with him again in the future.

    Colin Turner, Copywriter at Axis Communications AB

What I am good at

Skills & Knowledge

Software

Adobe Photoshop90%
Adobe Lightroom90%
Adobe InDesign85%
Adobe Illustrator80%
Adobe Acrobat80%
Adobe Premiere60%
Adobe Dreamweaver50%
Wordpress75%
Microsoft office75%

Recognitions

Highest overall score

Advertising Achivement Award, “Advertisment achived the highest overall score in comparison with all other ads measured”
American School & University Magazine 2002

Language skills & Knowledge

Swedish

Native tongue

English

Speak and write fluently

German

Speak and write well

Project Management
External Communication
Internal Communication
Change Communication
Copy Writing
Press Release Writing
Editorial Writing
Visual Identity
Logo Creation
Magazine Layout
Great sense of Typography
Graphical Design
Illustration
Trade Show Booth Design
Analog Photography
Digital Photography
Photo Composition
Photo Manipulation skills
Photo Compositing
Portrait Retouching
Color theory knowledge
ICC-workflow knowledge
Video Shooting
Video Editing

My best work

Portfolio

  • + >

    Tetra Pak

    Photography, Multimedia, Graphic Design

  • + >

    Unilever

    Graphic Design, Project Management

  • + >

    Axis Communications

    Art Direction, Photography, Product Launches,

  • + >

    Doro

    Graphic Design

General Description

Creation of a new graphic identity and logotype to Purac Puregas AB.
The idea behind the graphic identity is based on the "green and environmentally friendly energy" that the Biogas Upgrading plants from Purac Puregas produces when upgrading Biogas to pure BioMethane for grid injection or vehicle fuelling.

Since Purac Puregas is a sister company to Purac and belongs to the same group of companies, it was important to graphically show the relationship between the two companies.

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PPG_Flame

I had the privilege to work with Jens when changing the image of Purac Puregas. It was an enjoyable process with an impressive outcome. I was very pleased and want to give Jens my very best recommendations.

Jan Molin , CEO, Purac Puregas AB

Creation of a new graphic identity and logotype to Purac AB

The graphic identity is based on the three shades of blue as blue is the colour associated with clean, fresh water (aka pure aqua – where the Purac name originates from), also referring to the clean fresh water that Purac water cleansing plants produces. The three waves pays tribute to the legacy of the old logo.

Since Purac and it's sister company Purac Puregas belongs to the same group of companies, it was important to graphically show the relationship between the two companies.

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Creation of a new trade show booth and project management of the trade shows .

I was responsible for creating a new trade show booth for Purac to use on big trade shows like VA-Mässan (SE), Kommunaltekknik (NO) and IFAT (DE).
The booth was a two story design of about one hundred square meters with three separate areas showcasing Purac's different techniques for water cleaning and biogas, a bar with running water, coffee machine and a beer tap and a separated area for business meetings (located on the second floor).

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Photography & Case Stories

I was send around to write case stories and shoot photos of different Purac plants around the world. I also did a lot of people images  of the people working at Purac.

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Advertising, PR and Press Releases

I was responsible for Purac's advertising, press contacts, the authoring of press releases  and other PR activities.

Web design and content management.

I built the new present Purac web site and was responsible for managing it's content.

Revision of the Eldan Recycling graphic guidelines

The graphic profile and it's guidelines got a cleaner more up-to-date look. Creation of a new horisontal logo to go along with the older vertical version. Updates on all collateral.

Creation and launch of a brand new customer magazine

"The Eldan Recycling ScrapBook". The title of the magazine is an intentional pun since Eldan Recycling is doing business within the "Scrap-business".  The Magazine contained in-depht articles from customers all over the world as well as a section with articles about the inside of Eldan Recycling and was very well received both externally and internally.

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Photography & Video

Shooting images (both people and machines) for case stories as well as shooting reference videos.

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Eldan Recycling Sample Boxes

To show customers what Eldan Recycling do when it comes to Shredding, Reducing and Sorting scrap, I invented the Sample Box that shows the different sizes of granules that Eldan Recycling is able to reduce the scrap to. We did one box for each business area and included a reference video and data sheets on a USB stick to supply as much facts as possible.

 

JE_5961_box

I had the opportunity to work with Jens during his time as Art Director at Eldan Recycling. Our work together included remaking the graphical profile (drastically) including launching a new website, a customer magazine and a new look at exhibitions. It was a pleasure working closely with Jens, who is a true team player with an exceptional eye for graphical design.

Ulrika Lindgren, Marketing Manager

I had the pleasure of working with Jens during our years at Eldan Recycling. Jens is a creative professional with a big interest in technique. He was the creative force behind our very well received sample-boxes as well as our customer magazine. His work was always delivered on time and in the highest quality. He’s an avid photographer / movie maker and provided us some great shots of both machinery and people even though the conditions sometimes were pretty harsh. I hereby give Jens my very best recommendations.

Dieter Jerschl, Sales, Marketing, Business Development, Engineering, Project Management

Photography and Multimedia production

For more than twenty years I've had recurring assignments for Tetra Pak. Among others shooting and producing the yearly "25 Years with Tetra Pak"- dinner where the the employees with more than 25 years within the company receives a gold watch from Mr. Finn Rausing.

The assignment demands great consciousness, psychology and ability to make people feel comfortable in front of the camera.

The end result started out as an album with photos, then became printed coffee table book, then a DVD and now a days it's delivered as an exclusive USB-stick in aluminium.

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The end result started out as an album with photos, then became printed coffee table book, then a DVD and now a days it’s delivered as an exclusive USB-stick in aluminium.

25_ARSBOK
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New Graphic Identity

Responsible for the new visual identity, re-design of marketing material, brochures, data sheets, case stories, advertisements, and exhibition booths.

JE_38130_Beijer

We hired Jens as a consultant for one year. He quickly got up to speed and also helped us to develop the look-n-feel of our marketing material. He knows his software tools and has a good designer eye which results in professionally looking material.

Stefan Alfredsson, Product Marketing Manager, Beijer Electronics

Photography

Responsible for all photography and the construction of a new image database, new server structure and a new naming convention.

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General Description

  • Designing a lot of packaging and marketing material
  • Project Manager for the change to the new Unilever-logo on all Knorr products in the Nodic region
  • Responsible for the new server structure and new naming convention

Project Name

General Description

Overall responsibility for Axis’ visual identity and award winning branding and marketing material, all photography and the selection of external vendors such as photographers, printhouses and advertising agencies. Responsible for the change of workflow platform switching from QuarkXPress to InDesign and the implementation of an automated, ICC-profile controlled PDF workflow for print files and the accompanying server structure and naming convention.

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Jens is a very passionate and creative person, and very dedicated to his work. He has a very high ambition level and always wants to deliver the best possible result. Jens has a high level of integrity. He's also a fun, generous and inspiring person to be around. I hope to get the opportunity to work with Jens again in the future. Lotta worked as Projekt Manager directly with Jens at Axis

Lotta Sjöberg, Trade Marketing Manager at Duni AB

I had the pleasure working with Jens during a few hectic years when Axis established a brand new market segment in digital CCTV. Jens was always open and creative, bringing forward suggestions that later proved really making a difference in the extremely cluttered space of marketing. I would definitely recommend Jens for finding a design that makes a difference.

Per Björkdahl, Director Business Development at Axis Communications AB

General Description

 

Tradeshow booth design.

Hobbies & Interests

  • Sports

    Sports

    Skiing, Golf, Football, Working out, Tennis

  • Photography

    Photography

    Still find a challenge in trying to capture the ``perfect shot``.

  • Music

    Music

    Music was my first love – and it'll be my last... – One of my biggest passions whether it's listening or playing my self it's still sets me in a great mood.

  • Movies

    Movies

    Movies that leaves you thinking. Not necessarily happy endings.

  • Politics

    Politics

    I do like to know what's happening around me – and care about it!

  • Travel

    Travel

    Works fine combined with my other interests in skiing and photography.

Contact